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King of the Kongo Case Study: How 1 in 20 Sales Went Through TITANPush Onsite Tools
King of the Kongo, an Argentine streetwear brand selling on Tiendanube (known as Nuvemshop in Brazil), activated three TITANPush onsite tools — History, Most Popular and Pop-up — and over one full month of measurement, 1 in every 20 sales on the site went through them.
Quick summary
King of the Kongo uses TITANPush, an e-commerce marketing platform that adds no-code conversion tools directly to the store. With History, Most Popular and Pop-up active:
- 5% of all sales on the site happened within 2 hours of a click on a TITANPush tool.
- History was the main engine: more than 6 in 10 products sold through the tools came from it.
- History and Pop-up generated about 8 products sold for every 100 clicks.
- Each assisted sale included ~1.5 products on average.
1/20
Site sales that happened after a click on History, Most Popular or Pop-up.
6/10
Products sold through the tools that came from History.
Who is King of the Kongo?
King of the Kongo is an Argentine streetwear brand for men and women, with a flagship store in Palermo Soho (Buenos Aires) and an online store on Tiendanube. Its catalog is broad and highly seasonal: hoodies, oversized tees, jackets, jeans, accessories, a teen line and special collections, with strong sale seasons.
This kind of catalog has a classic online fashion challenge: shoppers land, browse several similar products, compare sizes and prices, leave and come back. If they can't quickly find what they already saw when they return, the sale goes cold.
Which TITANPush tools did King of the Kongo use?
Three onsite tools that run inside the store and are shown to 100% of traffic, with no custom development:
Remember
History
Shows each shopper the products they already viewed on the site, so they can pick up the purchase without searching again.
Discover
Most Popular
A ranking of the 10 most-viewed products over the last 7 days. It works as social proof and helps undecided shoppers choose.
Retain
Pop-up
A window triggered by shopper behavior (scroll depth, time on page or exit intent) to capture attention before they leave.
1
Results
One full month of data, measured in Google Analytics 4
What results did King of the Kongo get with TITANPush?
To measure impact, we used a conservative attribution rule: a sale only counts as TITANPush-assisted if it happens within 2 hours of a click on any of the tools. Under that rule:
5.1%
of all transactions on the site were assisted by TITANPush.
20,000+
shoppers saw at least one of the tools during the month.
1,700+
shoppers clicked on a tool to view a product.
~1.5
products on average per TITANPush-assisted sale.
By device, 7 in 10 assisted sales came from mobile, in line with the store's traffic. On desktop, however, the relative weight was higher: the tools assisted 6.3% of desktop sales versus 4.7% on mobile.
How did each tool perform?
Click-through rate shows how much interest each tool sparks; products sold per 100 clicks shows how much of that interest turns into sales.
| Tool | Click-through rate | Products sold per 100 clicks |
|---|---|---|
| History | 7.5% | 8.0 |
| Most Popular | 11.3% | 3.8 |
| Pop-up | 7.8% | 7.8 |
Source: King of the Kongo's Google Analytics 4, TITANPush event funnel (open → click → product purchased), one full month. Data aggregated by tool.
2
Key learnings
What the data tells us
What did we learn from the King of the Kongo case?
01In fashion, remembering sells
History accounted for more than 6 in 10 products sold through the tools and generated 8 products sold per 100 clicks. With a broad catalog of similar-looking products, helping shoppers find what they already viewed is the most direct lever.
02Most Popular sparks curiosity
It had the highest click-through rate. Its role is discovery: it shows what others are browsing and moves shoppers through the catalog, though it sells less per click — the purchase decision usually comes later.
03Pop-up converts on par with History
The Pop-up generated nearly 8 products sold per 100 clicks, practically the same level as History. Well configured, it doesn't interrupt — it supports the decision.
The tools don't compete with each other — each one plays a role. Most Popular drives discovery, History brings shoppers back and Pop-up retains them. Together they cover the full onsite journey.
3
Next level
Taking this strategy beyond the site
How can WhatsApp, Push and Ads amplify History?
King of the Kongo worked only inside its site. History performs well when shoppers come back, but it can't go out and find them. The complementary idea is to use the same signal — the products a shopper already viewed — to bring them back from other channels, and to use every return visit to show them other products in the catalog (cross-selling).
These are three TITANPush tools King of the Kongo did not use during the period analyzed, but that complete the strategy:
Recover
WhatsApp Automation
Automated WhatsApp messages triggered by behavior, such as an abandoned cart or shopper inactivity, featuring the product they left behind and a button to return to checkout.
Remind
Push Retargeting
Automated web notifications to subscribed shoppers who browsed but didn't buy, bringing them back to the site. They work on Android and desktop; web push notifications don't reach iPhone.
Re-engage
Ads Retargeting
Display ads on the open web showing the exact products the shopper viewed, complementary items or their cart. They complement what the store already does on Google and Meta.
The full loop
1The shopper browses products on the site
2Leaves without buying
3WhatsApp, Push and Ads bring them back
4History shows what they viewed and Most Popular suggests more products
Proposed complementary strategy. King of the Kongo did not use these tools during the period analyzed, so they are not part of this case's results.
What is TITANPush and how do you replicate this setup?
TITANPush is an e-commerce marketing platform built for Latin American stores that brings together a full range of conversion tools. It integrates natively with store builders like Tiendanube/Nuvemshop and Shopify, or installs with a script via Google Tag Manager — no advanced technical skills required. To replicate what King of the Kongo did:
1
Install TITANPush
Connect your store by installing the app if it's available on your store builder, or copy and paste the script via Google Tag Manager.
2
Turn on History and Most Popular
Show each shopper what they already viewed and what's trending in your store.
3
Add a Pop-up
Choose the trigger (scroll, time or exit intent) and build it from a template, with AI or with your own HTML.
4
Go after those who left
Add WhatsApp Automation, Push and Ads Retargeting to bring back shoppers who didn't buy.
5
Measure in GA4
Track opens, clicks and sales by tool to see which performs best in your store, then adjust.
Frequently asked questions
What is the History widget in an online store?
It's a TITANPush tool that shows each shopper the products they already viewed on the site. It removes the friction of searching for a product again and helps shoppers pick up where they left off.
How were TITANPush-assisted sales measured in this case?
With Google Analytics 4. Any purchase made within 2 hours of a click on a TITANPush tool was counted as assisted — a short, conservative window. It requires setting up a custom report.
Do these tools work on Tiendanube/Nuvemshop?
Yes. TITANPush integrates natively with Tiendanube (Nuvemshop in Brazil), as well as Shopify and VTEX. King of the Kongo runs its store on Tiendanube in Argentina.
Do they work on mobile, including iPhone?
Yes. History, Most Popular and Pop-up are displayed inside the site and apply to 100% of traffic, on desktop and mobile. In this case, 7 in 10 assisted sales came from mobile.
Can History be combined with WhatsApp, push and ads?
Yes. History works inside the site, while WhatsApp Automation, Push Retargeting and Ads Retargeting work outside it, on shoppers who already showed interest. Keep in mind that web push notifications don't work on iPhone.
Will I get the same results in my store?
Not necessarily. King of the Kongo's result is specific to its traffic, catalog and conversion rate. What you can replicate is the method: activate, measure by tool and adjust.
Want to measure how much these tools sell in your store?
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Try TITANPush freeBy the TITANPush team · Published September 2026 · Data from King of the Kongo's Google Analytics 4, published with the brand's permission.
